Nutrlicios
Building a custom e-commerce platform with integrated CMS and targeted digital advertising for a premium nutrition brand.
Project Overview
Nutrlicios, a premium provider of organic nutrition products, needed a robust e-commerce solution that would showcase their products while providing powerful backend management capabilities.
We developed a custom e-commerce platform with an integrated content management system (CMS) tailored specifically to their product catalog and business processes. Following the successful implementation, they entrusted us with managing their paid advertising campaigns across multiple digital channels.
Partnership
Ongoing
Services
E-commerce, Custom CMS, Digital Advertising
E-commerce Platform Features
Customer Experience
- •Intuitive product browsing and filtering
- •Nutritional information display
- •Product recommendation engine
- •Mobile-responsive design
- •Fast checkout process
- •Order tracking system
Payment & Security
- •Multiple payment gateway integration
- •Subscription management system
- •Secure customer data storage
- •PCI DSS compliance
- •Fraud detection system
- •SSL encryption throughout
Logistics Integration
- •Real-time inventory management
- •Multiple shipping provider integration
- •Automated shipping label generation
- •Order fulfillment tracking
- •Return management system
- •Warehouse synchronization
Custom CMS Development
We developed a tailored content management system that gives Nutrlicios complete control over their e-commerce operations, product catalog, and content management without requiring technical expertise.
Product Management
Intuitive interface for adding, editing, and organizing products with detailed nutritional information, ingredients, allergen warnings, and high-quality images.
Content Management
Built-in blog management for nutrition articles, recipes, and wellness tips with SEO optimization tools and social media integration.
Analytics Dashboard
Comprehensive analytics on sales, customer behavior, inventory levels, and marketing campaign performance with custom report generation.
Customer Management
Customer database with purchase history, dietary preferences, subscription management, and segmentation tools for targeted marketing.
Digital Advertising Strategy
After the successful launch of their e-commerce platform, Nutrlicios entrusted us with their digital advertising strategy to drive qualified traffic and increase conversions.
Advertising Channels
- •Google Shopping and Search campaigns for high-intent customers
- •Instagram and Facebook ads targeting health and fitness enthusiasts
- •Pinterest campaigns focused on health recipes and nutrition
- •YouTube pre-roll ads on nutrition and fitness channels
- •Display retargeting to capture abandoned carts
Campaign Results
- •267% increase in e-commerce conversion rate
- •42% reduction in customer acquisition cost
- •189% increase in ROAS (Return on Ad Spend)
- •73% improvement in average order value
- •45% of new customers came from paid channels
Ad Campaign Strategy
Audience Segmentation
We identified 5 distinct customer personas and created tailored messaging and creative assets for each segment, significantly improving conversion rates.
Seasonal Campaigns
Developed targeted campaigns for key health seasons (New Year's resolutions, summer fitness, back-to-school) with remarkable ROI improvements of 230% over baseline.
Continuous Optimization
Implemented A/B testing across all platforms, analyzing over 50 variables monthly and continuously refining targeting, messaging, and bidding strategies.
Business Impact
"Marketerz has transformed our business. Their custom e-commerce solution gave us exactly what we needed to showcase our products and manage our operations efficiently. The digital advertising campaigns they've created have consistently exceeded our expectations in terms of ROI. They've truly become an extension of our team."
Ready to Grow Your E-commerce Business?
Whether you need a custom e-commerce solution, content management system, or digital advertising strategy, we have the expertise to help your business thrive online.
Let's Build Together