Nat Geo Kids Abu Dhabi

Creating an immersive educational platform with secure ticketing for young explorers in Abu Dhabi.

Website DevelopmentMarketing Campaign
Nat Geo Brand

Project Overview

National Geographic needed a digital presence for their educational attraction in Abu Dhabi. The venue offers interactive exhibits and experiences designed to inspire children to explore science, nature, and cultural heritage.

Our task was to create an engaging website that showcases the attractions while implementing a secure ticketing system for visitors. Following the website launch, we executed a targeted marketing campaign to drive awareness and ticket sales.

Timeline

3 months

Services

Web Development, E-commerce, Digital Marketing

The Challenge

  • Create an engaging, educational website that appeals to both children and parents
  • Develop a secure ticketing system with various pricing tiers and group bookings
  • Ensure mobile responsiveness for on-the-go ticket purchases
  • Create awareness among residents and tourists in Abu Dhabi

Our Solution

  • Designed an interactive website with educational content and exploration features
  • Built a custom secure ticketing system with encrypted payment processing
  • Implemented group booking functionality with special pricing for schools
  • Created a responsive design optimized for all devices
  • Executed a targeted digital marketing campaign across multiple channels

Key Website Features

Secure Ticketing

End-to-end encrypted ticketing system with multiple payment options and digital ticket delivery.

Real-time Availability

Live updates on available time slots, special events, and capacity management.

Group Bookings

Special interface for schools and tour groups with custom pricing and reservation management.

Interactive Exhibits

Virtual previews of on-site attractions with educational content and activities.

Interactive Map

Detailed venue map with points of interest and recommended routes for different age groups.

Support System

Integrated chat and help center with FAQs and direct contact options for visitors.

Marketing Campaign

Following the successful website launch, we developed and executed a comprehensive marketing strategy to drive awareness and ticket sales for the Nat Geo Kids attraction in Abu Dhabi.

Digital Marketing Channels

  • Targeted social media campaigns on Instagram, Facebook and TikTok
  • Google Ads campaigns targeting families and tourists
  • Email marketing to Nat Geo subscribers
  • Partnerships with local travel and family influencers

Campaign Results

  • 180% increase in website traffic within first 3 months
  • 42% conversion rate from campaign landing pages
  • 320% ROI on digital ad spend
  • 25% increase in school group bookings

Project Results

65%
Increase in Online Ticket Sales
12K+
Monthly Website Visitors
98%
Payment Processing Success Rate
4.8/5
User Satisfaction Rating

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